Brand Protection Services from KODAK Security Solutions 

Why Protect Your Brand?

Brand protection damages to a company can go far beyond just the loss of revenue at the point of sale, other severe losses include:

Profit or revenue erosion Supply & demand imbalances Distributor channel conflict Disruptive pricing pressure Diluted brand equity

Fraudulent returns Health and safety issues Risk of major PR crisis Legal and regulatory liabilities Product warranty claims

As an innovative brand protection provider, Kodak recognizes global enterprises are under intense and ever growing pressure to protect their brand against issues such as black markets, product tampering, trademark infringement, Gray market and counterfeiting. 

Black Market	Gray Market
Expertise in material and imaging science, printing technology and security solutions coupled with thought-leadership in brand protection strategies provides an ideal partner for Brands that seek to mitigate losses due to black markets and black market activity.	Expert strategic and tactical consulting coupled with advanced technologies designed to invisibly track and trace products as they move through the production and distribution chain.
Anti-Counterfeiting	Trademark Infringement
Ultracovert Anti-Counterfeiting solutions retain the easy-to-use field verification properties of covert solutions, while at the same time providing high security with low product impact benefits often seen with forensic solutions.	Advanced technologies such as material and imaging science, printing technology and security solutions, coupled with accumulated consulting expertise can help reduce issues that can cause trademark infringement.

CONTACT KODAK FOR INFORMATION ON OUR BRAND PROTECTION SERVICES

Kodak’s global presence in brand protection is available on a consulting basis to enterprises facing the ever-growing problems associated with:

• Black markets
• Gray market
• Anti-Counterfeiting
• Trademark infringement

Kodak accomplishes this through the strategic and tactical use of thought-leadership in brand protection, plus the utilization of Kodak’s advanced material science, imaging, and printing technologies designed to improve product tracking and tracing.  As a global provider in brand protection, Kodak can help companies reduce their exposure to losses associated with trademark infringement and related forms of intellectual property theft.

To learn more about how Kodak can help you add layers of brand protection to your enterprise contact a Kodak brand protection expert for a free evaluation of your issues and opportunities.