Direct mail has a life cycle with many touch points that demand targeting and personalization to communicate effectively and provide return on investment. All touch points in the customer communication cycle are under pressure to return the lowest cost per response. Kodak works with content creation, workflow and delivery options to create the best solution for each customer.
Kodak’s solutions for direct mail printing deliver:
- Connectivity: Achieve better automation and integration into your existing processes with KODAK Unified Workflow
- Flexibility: Offer your customers paths to dynamic color, content, and formatting
- High Impact Color: Add appropriate and dynamic color to all customer communication
- Quality: Upgrade image quality and information design to provide a better experience for the recipient
- Scaleability: Meet the needs of today and tomorrow with modular KODAK Digital Printing Solutions and KODAK CTP Solutions built on open architecture