| For consumer goods product companies, accelerating the time to market for new products is a strategic imperative. Often, the packaging design and development process appears to be a bottleneck for achieving this objective. In reality, the challenge exists in the numerous activities that provide label content and information—including marketing promotions, product specifications, artwork, ingredients labeling, compliance, bar-coding and branding—which all come together during package design and development. Typically, these upstream processes fall outside the control of the packaging function. By redefining the ways in which these functions interact with packaging, consumer goods product companies can reduce time to market of a product, accelerate revenue realization and reduce product and package development costs. |
