Kodak’s Graphic Communications Group (GCG) and Aprimo, Inc., now offer enterprise marketing solutions from their combined product portfolio to create a seamless, digital process for more tightly integrating brand owners with marketing and service providers.

Combined tools from KODAK Design2Launch Solutions for “Brand Content Management” and Aprimo’s Enterprise Marketing Management software enhance the relevancy and effectiveness of marketing communications and provide greater consistency and control of customers’ brands.

The agreement allows Kodak to sell the Aprimo EMM Portfolio and Aprimo to sell select products from the Design2Launch portfolio. The companies’ sales and professional services teams will work collaboratively to deliver and integrate the full suite of products to the marketplace.

The Aprimo Enterprise Marketing Management suite provides a web based service orientated architecture that offers the flexibility, configurability, and scalability required to handle all the diverse features and functions of a marketing department. It provides tools to process everything from marketing budgets to creative production plans to large customer databases. The modular design delivers a broad range of business functions in Planning & Financial Management, Production Management & Workflow, Brand Content Management, Lead Management B2B Marketing, and Campaign Management.