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What’s Print Got to Do with It? 
In a changing media landscape, designers and marketers are embracing new opportunities for delivering an enhanced message using multiple channels. Find out how these global leaders are implementing a variety of new strategies to grow some of the world’s most powerful brands.

Guest Speaker/s
Antonio M. Perez - Chairman & CEO, Kodak
Shelly Lazarus - Chairman, Ogilvy & Mather
Linda Sawyer - CEO, Deutsch Inc. 
Howard Mittman - Publisher, Wired Magazine

Moderator
Noel Ward, Brimstone Hill Associates

Full Version 

Standing Out from the Crowd
New capabilities with digital printing are helping customers to differentiate their businesses, expand their services, and move into new revenue streams. Learn how Dimensional Printing with the KODAK NEXPRESS Digital Color Platform creates real value you and your customers can feel.

Guest Speaker/s
Frank Romano, Rochester Institute of Technology
Rynn Johnson, The Johnson Group

Moderator
Noel Ward, Brimstone Hill Associates

Brief preview:

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Under the Hood (R)
KODAK Stream Inkjet Technology is poised to significantly change the way the industry thinks about digital printing. Learn where Stream is today and how the new KODAK PROSPER Press Platform addresses the needs of a wide variety of users with innovative applications.

Guest Speaker/s
Ronen Cohen, Kodak

Moderator
Jim Hamilton, InfoTrends

Brief preview:

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On Your Mark, Get Set, Go! (R)
Making the transition from print service provider to marketing service provider is never easy. This session talks about why more printers are making the transition and provides some practical tips for getting started. 

Guest Speaker/s
Chris Jordan, ClearEdge, Inc.

Moderator
Jon Bracken, Kodak

Brief preview:

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It’s Not Easy Being Green
Sustainability continues to play prominently in industry discussions, and many businesses are improving their bottom line with initiatives that improve efficiency while also benefitting the environment. Hear from leaders who are enjoying the results and experts who work with professionals to ease the process.

Guest Speaker/s
Tony Harris, Monroe Litho
Melissa Stevens, Mohawk Paper
Lisa Wellman, SustainCommWorld
Rick Mazur, Kodak

Moderator
Jonathan Ghent, Kodak

Brief preview:

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Transform Your Business
We did it. So can you, and we can help. Look at the challenges of the digital age and the building of “The New Kodak.” You’ll hear candid insights on what it takes to succeed in today’s graphic arts market.

Guest Speaker/s
Jeff Hayzlett, Kodak

Moderator
Chris Jordan, ClearEdge, Inc.

Brief preview:

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What’s ROMI and Why Should You Care?
Tying print media in with other marketing communications — web, text messaging, broadcast — enables your customers to create more effective, broader reaching campaigns. Learn why increasing marketing return on investment is the key to your future success.

Guest Speaker/s
Chris Payne, Kodak
Jon Bracken, Kodak 

Moderator
Tom Clifford, Kodak Graphic Users Association 

Brief preview:

Full Version 

Under the Hood (R)
KODAK Stream Inkjet Technology is poised to significantly change the way the industry thinks about digital printing. Learn where Stream is today and how the new KODAK PROSPER Press Platform addresses the needs of a wide variety of users with innovative applications.

Guest Speaker/s
Ronen Cohen, Kodak

Moderator
Jim Hamilton, InfoTrends 

Brief preview:

Full Version 

The Government Effect
New federal regulations and stimulus initiatives, as well as environmental disclosure requirements, will impact buyers and sellers of print and digital media. Attend this session to better understand how regulatory trends will impact your business and you can be sure you are prepared for what lies ahead.

Guest Speaker/s
Ben Cooper, The Print Council

Moderator
Lisa Wellman, SustainCommWorld

Brief preview:

Full Version 

Crawl, Walk, Run into TransPromo (R)
Approaching TransPromo can be done in three steps that give your organization a chance to try things out, practice with messaging, experiment with new designs, measure their effectiveness, and ultimately build a closer relationship. Learn how you can “Crawl, Walk, Run.”

Guest Speaker/s
Pat McGrew, Kodak

Moderator
Jonathan Ghent, Kodak

Brief preview:

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…And Who Knows What Else?
The gloves are off as outspoken industry gurus and analysts take part in an informal discussion about the industry—stating the facts (as they see them), asking questions, answering questions, asserting their opinions, and who knows what else.

Guest Speaker/s
Bill Esler, Graphic Arts Monthly
Barb Pellow, Info Trends
Jeff Hayzlett, Kodak 

Moderator
Noel Ward, Brimstone Hill Associates

Brief preview:

Full Version 

Differentiating Your Digital Print Business(R)
As more print service providers offer digital printing, they need to differentiate their digital print business. This session looks at how customers can utilize Kodak’s new NEXPRESS SE Printing Platform with powerful KODAK Fifth Imaging Unit Solutions to create unique print applications, such as dimensional printing, clear coating, watermarking, glossing, protection coating, and MICR, to help their customers stand out from the competition.

Guest Speaker/s
Len Christopher, Kodak

Moderator
Noel Ward, Brimstone Hill Associates

Brief preview:

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The Power of Social Media
Using social media (Twitter, Facebook, YouTube, Blogs, MySpace), Kodak is embracing the “4 Es”: Engage, Educate, Excite and Evangelize. Learn how social media can drive value for your customers and your brand. A handout entitled “Social media tips: Sharing lessons learned to help your business” will also be distributed.

Guest Speaker/s
Jeff Hayzlett, Kodak

Moderator
Chris Jordan, ClearEdge, Inc.

Brief preview:

Full Version 

On Your Mark, Get Set, Go! (R)
Making the transition from print service provider to marketing service provider is never easy. This session talks about why more printers are making the transition and provides some practical tips for getting started.

Guest Speaker/s
Chris Jordan, ClearEdge, Inc.

Moderator
Cary Sherburne, whattheythink.com

Brief preview:

Full Version 

Flex Your Business
Flexographic printing and the opportunities it presents for package printing demands a blend of quality, efficiency, and productivity. The KODAK FLEXCEL NX System enables printers to deliver high quality package printing and expand and grow their package printing business. This session talks about the new business opportunities that packaging printing presents to the commercial printing market.

Guest Speaker/s
Andy Sharp, Packstar
Emma Schlotthauer, Kodak

Moderator
Cary Sherburne, whattheythink.com

Brief preview:

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Fight or Flight
With challenge comes opportunity, and in today’s climate, printers are looking to become more productive, competitive and valuable to their clients. This panel will discuss how the economy is affecting the industry, what to expect in 2010, and what needs to be done to come out stronger when the economy recovers.

Guest Speaker/s
Jim Hamilton, InfoTrends
Andrew Paparozzi, NAPL
Jeff Hayzlett, Kodak

Moderator
Noel Ward, Brimstone Hill Associates

Brief preview:

Full Version 

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Crawl, Walk, Run into TransPromo (R)
Approaching TransPromo can be done in three steps that give your organization a chance to try things out, practice with messaging, experiment with new designs, measure their effectiveness, and ultimately build a closer relationship. Learn how you can “Crawl, Walk, Run.”

Guest Speaker/s
Pat McGrew, Kodak

Moderator
Noel Ward, Brimstone Hill Associates

Brief preview:

Full Version 

Better, Stronger, Faster
KODAK INSITE Campaign Manager makes it possible for service providers to create a highly targeted, integrated campaign to enhance results and drive a stronger return on marketing investment. See what it can do for your customers and your bottom line.

Guest Speaker/s
Jess Hernandez, Vistacolor
Aaron Tavakoli, Kodak

Moderator
Cary Sherburne, whattheythink.com

Brief preview:

Full Version

Differentiating Your Digital Print Business(R)
As more print service providers offer digital printing, they need to differentiate their digital print business. This session looks at how customers can utilize Kodak’s new NEXPRESS SE Printing Platform with powerful KODAK Fifth Imaging Unit Solutions to create unique print applications, such as dimensional printing, clear coating, watermarking, glossing, protection coating, and MICR, to help their customers stand out from the competition.

Guest Speaker/s
Len Christopher, Kodak
Dave Birkemeier, VP, Lifetouch Production

Moderator
Noel Ward, Brimstone Hill Associates

Brief preview:

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Open Doors with Inkjet
The latest inkjet solutions enable high-quality personalized hybrid printing and help printers expand into new markets with high-volume, low-cost variable and versioned commercial printing. Learn how to extend your revenue opportunities with cost-effective campaigns that deliver greater return on marketing investment for your clients.

Guest Speaker/s
Tom Fenske, Fenske Media
Darrin Wilen, Wilen Media
Kevin Joyce, Kodak

Moderator
Noel Ward, Brimstone Hill Associates

Brief preview:

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Shaken, Not Stirred—Blending Digital with Offset 
There’s a lot of talk about digital, but Kodak also has a passionate belief in the future of offset, and is uniquely positioned to serve blended production environments. Learn how new offset class inkjet technology can integrate with an offset press to better address customer needs and open new opportunities.

Guest Speaker/s
Paul Edwards, FormStore
Darrin Wilen, Wilen Media
Kevin Joyce, Kodak

Moderator
Cary Sherburne, whattheythink.com 

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Meet the Pro - Jeff Sluman
PGA Tour veteran and Champions Tour Player Jeff Sluman talks about life on the PGA Tour, the challenges of the game and how the KODAK CHALLENGE Competition has injected a new level of excitement into the game.  

Guest Speaker/s
Jeff Sluman, Professional Golfer

Moderator
Jonathan Ghent, Kodak

Lifetime Print Ambassador Award

Moderator
Cary Sherburne, WhatTheyThink

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Real-World Examples of  Integrated Marketing Programs
There is a lot of buzz around integrated marketing programs, but what are successful companies really doing? Learn from an industry leader how printers are successfully expanding their services with these new offerings.

Guest Speaker/s
Alin Jacobs, Direct Marketing Alliance
Jon Bracken, Kodak

Moderator
Jonathan Ghent, Kodak

Brief Preview

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Retooling Your Sales Organization
One of the biggest challenges facing printers is introducing and selling new services and solutions. This session will discuss the strategies and tactics used by a sales organization in marketing their new services and solutions to their current and prospective customer base.

Guest Speaker/s
Steve Amiel, Marketing Mentors, Inc.
Al Kennickell, Kennickell Print and Communications

Moderator
Robert Barbera, Kodak

Brief Preview

Full Version

Crawl, Walk, Run into TransPromo (R)
Approaching TransPromo can be done in three steps that give your organization a chance to try things out, practice with messaging, experiment with new designs, measure their effectiveness, and ultimately build a closer relationship. Learn how you can “Crawl, Walk, Run.” 

Guest Speaker/s
Pat McGrew, Kodak 

Moderator
Jonathan Ghent, Kodak

Brief Preview

Full Version

Successful Strategies for Implementing Web-to-Print 
Many organizations struggle with implementing new web-to-print solutions. Learn more about best practices that are helping printers grow these types of strategic services.

Guest Speaker/s
Robert Barbera, Kodak

Moderator
Jon Bracken, Kodak

Brief Preview

Full Version