LA HULPE, BELGIUM, DEC 3— Over 20 print companies from 11 countries gathered on 25th and 26th November at Kodak’s European headquarters in La Hulpe, Belgium, to examine various ways to grow their businesses with methods such as online marketing, business planning and drawing up communication projects for customers.
The event formed part of the KODAK MARKETMOVER Service, which is designed to provide customers with support, resources, tools and consultancy in business planning, sales and marketing. The programme comprised of 15 speakers including Charles Crouch, Lecturer in e-business at Boston University in Brussels, who delivered tips on how to market a print business online, and Gorka Goikoetxea from One to One Marketing & Communication, who spoke about how the KODAK MARKETMOVER Services helped the company to achieve success in personalized book publishing.
German Sacristan, Kodak’s Customer Business Development Manager for EAMER, expressed his satisfaction with the event:
“It proved extremely popular with attendees, as it has helped them to identify opportunities they can capitalize on. They provided very positive feedback about the event and particularly enjoyed the presentations about e-marketing, strategic selling and business planning.”
“In the current economic climate, it is more important than ever to support our customers’ businesses,” he added. “This event, along with our MARMETMOVER Service offerings, demonstrates our commitment to do this and help them prosper.”
As the world's foremost imaging innovator, Kodak helps consumers, businesses, and creative professionals unleash the power of pictures and printing to enrich their lives.
To learn more, visit http://www.kodak.com, and our blogs: 1000words.kodak.com, PluggedIn.kodak.com, and GrowYourBiz.kodak.com.
Editor’s Note: Kodak corporate news releases are now offered via RSS feeds. To subscribe, visit www.kodak.com/go/RSS and look for the RSS symbol. In addition, Kodak podcasts are viewable at www.kodak.com/go/podcasts. Our podcasts may be downloaded for viewing on iTunes, Quicktime, or other PC-based media players. Users may also subscribe to Kodak podcasts via the iTunes application if already installed on your computer. From the iTunes store, type “Kodak podcast” in the search field to view all of our podcast offerings.
For more information about Kodak’s Graphic Communications Group, visit www.graphics.kodak.com. For downloading photos and videos from Kodak’s image library, visit: http://graphics.kodak.com/gcgimages.
(Kodak and Marketmover are trademarks of Eastman Kodak Company.)