KODAK Variable Data Software drives the design, creation, and production of personalized printing. Unique to digital printing, variable data printing is a powerful opportunity to deliver the right message to the right customer, at the right time. An important component of integrated marketing campaigns, KODAK Variable Data Software contributes to:

• Increased recipient response rates
• Sales growth
• Greater ROI for clients

Kodak's products are capable of handling extremely large databases and creating complex campaigns comprised of many variable elements.