Commercial Printing

Commercial Printing
Unleashing the power of print in a digital world
Kodak helps you thrive in the world of digital transformation, creating new revenue opportunities. Now, you can produce higher-value offset, hybrid and digital pages, complemented with web, mobile and social media at the lowest delivered cost. Open the door to high growth and increased response rates.

Products & Services

Digital Printing Solutions Production Workflow Solutions Offset CTP Systems Plates & Consumables Color Management and Screening Proofing Solutions Brand Protection Services & Solutions

Applications

Catalog Collateral and Brochures Direct Mail Photo Merchandising

Business Challenges & Opportunities

Get news, information, and ideas to help you succeed.

Providing Value-Added Services

Commercial printers continue to expand their role as print service providers to market service providers in a variety of ways to meet customer needs. Forward thinking printers are pro-actively becoming experts in services far beyond print on paper including: management of personalized data, website development, 1:1 marketing, E-marketing, PURL technology and cross-media campaign development.

Kodak is uniquely positioned to help you transform your printing business to meet the growing needs and demands of your customers. Kodak’s vast portfolio of production solutions, teamed with 3,000 Kodak service and consultative professionals in more than 120 countries, are ready to help expand value-added services you provide.

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New Revenue Opportunities

As the volume of certain verticals of printed assets decline due to a shift to different media, other “new” revenue opportunities are replacing these verticals. Commercial printers are finding ways to expand product portfolios to customers including 1:1 personalized direct mail and premium photo solutions such as photo books, photo calendars and photo cards. With industry-leading productivity, exceptional image quality, highly automated VDP workflows and rock-solid reliability, the NexPress Platform is ideally positioned to help you enter new markets such as premium photo merchandise solutions and direct mail.

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Sustainability Efforts

Customers of commercial printers are demanding that their print service providers are committed to reducing waste and using environmentally sound practices. Kodak is committed to sustainability worldwide. We recognize that we have a role to play in helping society thrive by driving business growth in a responsible manner that creates value for all stakeholders. We can help you on your path to greater sustainability with solutions and services that help you increase efficiencies and reduce resource consumption.

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Industry Trends

Keep up on the latest industry trends.

Multi-Channel Campaigns

Print continues to play a critical role in multi-channel campaigns. According to a report by Infotrends, 53.1% of marketers use 3 - 5 marketing touches per campaign and an average of 2.7 media channels for a typical campaign. Infotrends also reported that the ideal level of communication to avoid driving away customers is: 3 telephone calls, 3 - 4 emails and 9 - 10 print direct mails. Learn more.

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Competition from Digital Media

Print will continue to compete for marketing dollars from digital media such as: email, TV, radio, mobile, internet and social media. Print service providers must embrace these competitors and include them in the marketing services that they provide to customers.

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Targeted / Personalized Communications

1:1 personalized print will continue to grow significantly over the coming years. Management of personal data is a critical resource and expertise that commercial printers must provide to their customers. Transforming offset presses to digital presses through the installation of digital imprinting heads will continue to expand in the market, providing capabilities for personalized print.

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News Releases

Sea Zoo Prints Green

WO Jones Printer produces eco-conscious output using SONORA XP process free plates.
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Commercial Printing Solutions

Unleashing the power of print in a digital world
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Sonora XP Process Free Plates

Free yourself from processors and chemistry forever
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Products & Services

Applications

Business Challenges & Opportunities

Providing Value-Added Services

New Revenue Opportunities

Sustainability Efforts

Industry Trends

Multi-Channel Campaigns

Competition from Digital Media

Targeted / Personalized Communications

Connect with Us

Sea Zoo Prints Green

Commercial Printing Solutions

Sonora XP Process Free Plates