Wandering around in the old market town of Rothwell, UK early December with the Christmas decorations everywhere, one would think to be transported back to the good ‘ol England of Charles Dickens. In one of the shops I spot beautiful produced books with special rich covers, clearly intended to be sold as gifts. No e-Readers nor iPads insight anywhere near. Is it coincidence that just half an hour before I read following article: ‘ Official figures from the American Publishers Association are showing a decline in e-Book sales!’ Would it be that against all the geeks and the nerds opinions the printed book still has a solid future?
Are you ready to go "Green"? Do you understand the benefits? The ever-changing global landscape and stress on Mother Nature's resources is forcing everyone to take a hard look at ways to tread lighter on the planet. I for one am very excited to be talking with printers that have the same mindset and want to be rid of CTP plate chemistry once and for all.
It's a simple concept really, and we all have the ability to do our part. Eliminating processing line equipment from CTP plate production is an easy way to cut out processor maintenance costs and streamline plate production with fewer variables involved. Not to mention the savings from costly chemistry that often needs to be treated or collected for pick up by a disposal company.
I grew up in sales. I loved the art of the deal, the negotiation process and ultimately, being able to deliver something the customer needed to drive their business forward. Anybody in sales can discount and price match, but great sales people can sell.
Great sales people ask questions, listen, and, most importantly, deliver what they promised. A bad salesperson will sell you anything just to get the deal. They may ‘forget’ to tell you that what you bought will spend 90% of the time in the shop.
Today, we have simultaneously celebrated the re-birth of Kodak as a new technological company following its successful emergence from Chapter 11 in September and the one hundredth anniversary of Kodak’s presence in the Spanish marketplace.
A few weeks ago, I attended a Ghent Workgroup (GWG) meeting, hosted by Ryerson University in Toronto, Canada. I had the opportunity to participate as a Kodak representative in the meetings on PDF X-4 specifications for print—and also to present a guest lecture on the topic of workflow automation to fourth year students of Ryerson University’s Graphic Communications Management program.
Prior to the lecture I was given a tour of Ryerson's Graphic Communications Management facilities by Associate Professor Jason Lisi, who also serves as Documentation Officer for the Ghent Workgroup. For me, the tour was like a trip down memory lane. I could see myself 32 years ago entering my first year of the Graphic Arts School in Eindhoven, the Netherlands (Grafische School Eindhoven). Specifically, I remember the comments and questions I received from friends and family when I made the decision to pursue this program who said: "Why do you want to study print? Print is dead!"