The ONE Blog
It’s Showtime for CTP!
- June 09, 2016
By Chris Balls
General Manager Output Devices and VP Print Systems Division
So here we are, well into the second week of drupa - and the energy on the stand is still fantastic. The outstanding and innovative Kodak booth has helped create such a positive atmosphere that many potential customers seem genuinely excited to be here. The Kodak staff has been able to feed off that energy throughout this long event, which has helped the team put in such an outstanding performance.
This is the culmination of months of preparation - and now it really is showtime for CTP!
The new products that the Output Device business has brought to drupa this year have been universally well received, including the Multi Cassette Unit (MCU) for Trendsetter and Achieve . The MCU features online access to four cassettes of 120 plates each; a total of 480 plates can be imaged without manual intervention. It's the perfect addition to Kodak's recently introduced Single Cassette Unit (SCU) and In-Line Punch System, with a range of options that will help offset printers to produce operationally efficient, finished plates without costly remakes and errors. It also requires half the space and uses up to 80% less energy than other MCU on the market today. Printers are showing lots of interest at the show, and I'm convinced this will be a winner when it becomes commercially available at the beginning of 2017.
The W-Speed Dual Head Trendsetter is another great addition to the CTP family. At drupa, we introduced this ultra-high-speed imaging technology - the new 'W speed' - to the TRENDSETTER Q400 AND Q800 Platesetters. It builds upon the industry leading KODAK SQUAREspot imaging technology, significantly increasing throughput to 68 plates per hour on an 8-up plate and 75 plates per hour on a 4-up plate imaging KODAK SONORA XP plates, creating the world's fastest process-free CTP.
The new 4,800/5,080 dpihigh resolution option for all KODAK TRENDSETTER Platesetter ranges has created good discussion for some real commercial applications, including:
- Security printing (packaging/offset)
- Microprinting (small text)
- High resolution art printing
- Lenticular imaging
- Bond and other certificate printing lenticular
And, our new mobile app allows Printers to easily attend their operations - wherever they are - driving further flexibility and responsiveness to today's ever-changing business demands. In this high-tech, mobile world, the ability to monitor and manage operations remotely using handheld devices will become an expectation in many process industries, and ours is no exception. This app has been well received and the feedback we are getting will help us develop it into a really strong offering in 2017, to help sell our products and create further efficiency and value for our customers.
Finally, the shortened unload table for Trendsetter and Achieve enables a ½ meter reduction in footprint. We are getting consistent feedback from our customers that efficiency of their operations and resources is critical. This can be achieved and measured in many ways. Customers want efficient use of their time, power, space, people and finances. All of the products we are showcasing offer some advantage there. We are offering some of the most reliable, power efficient, productive, cost effective, highest quality equipment on the market. The short unload table helps us to compete in those accounts where space really is at a premium.
In addition to all these new designs, drupa 2016 has also been an opportunity to show off other recently introduced products, including the Trendsetter Single Cassette Unit and the In-Line Punch System. Interest levels have been high for both, with almost constant requests throughout the show to see demonstrations of these increasingly popular options.
At the end of the show tomorrow, we will be remembered for not only the creativity of the Kodak stand, but also for the innovation we've launched and the sales we generated at the show. A full definition of showtime! I am proud to be able to share that we have already achieved the drupa goals for CTP bookings in all categories - an outstanding achievement that sets us up well for the balance of 2016.
A huge thank you to everyone who has made this show possible - now let's push on to the finish strong in the last days of the show and into the second half of the year!