Kodak’s TransPromo techniques allow utilities to use statements for proactive marketing. It provides a way to direct recipients to the bill payment information, community events, “green” information, and to let the customer know about new products and service offerings that may be relevant based on their current use patterns.

 Utility billing application features:

• Grow your business by growing your customers’ business
• Use customer data to create variable microversions
• Increase response rates with relevant, targeted offers
• Produce full-color variable data output affordably
• Offer dynamic color, dynamic content, and flexible formatting
• Choose a KODAK VERSAMARK Printing System scaled to your business
• KODAK NEXPRESS Digital Color Solutions and KODAK NEXTREME Software easily integrate TransPromo into workflows
• Reduce time to market and improve quality