VT3000

The Kodak Versamark VT3000 Printing System, comprised of reliable printheads and a choice of controller, gives you a powerful solution that can help your company profit from a competitive edge through full-page variability.

More than 80 percent of Americans and 75 percent of Canadians belong to some type of loyalty club or rewards program. Many belong to more than one. Each loyalty program has different goals. For some the goal is to reward high-value customers, while for others the goal is to hold onto customers who meet certain criteria.

Since the first retail credit card allowed revolving balances in 1958, the retail credit card business has been very competitive. Credit card lenders and others are extending their relationships with retailers, and the retailers themselves are expanding the use of private-label credit cards managed by large service providers that send statements to the credit card holders each month.

Financial-services companies are prolific printers. They create a wide spectrum of printed matter that may be targeted to current customers, prospective consumers, broker-dealers, agents, business customers, other financial institutions or regulatory agencies. There are statements and bills, regulatory notifications and confirmations, as well as a wide variety of marketing offers intended to cross-sell and upsell services and products.

Utility companies around the world and in the U.S. have already adopted many TransPromo techniques to enhance their customer communications. Whether it is community events, maintenance plans or co-operative marketing offers, using what you already know about your customers to showcase targeted and customized information enables you to build closer relationships.

Using TransPromo techniques, you can protect your revenue base from erosion and enhance revenue streams with existing customers. These techniques make it possible to look at the billing statement real estate with a new eye to flexible marketing messaging to more discrete demographics, and working in sync with your mass market programs to ensure consistent messaging.

Insurance companies are in constant communication with current customers and prospective customers. To access all that TransPromo has to offer, the insurance industry requires access to good customer data, excellent document design and the ability to print dynamically formatted color text and images. It also requires coordination with the marketing organization, to define marketing offers that are relevant to specific types of customers.