VX5000 Plus - Kodak Graphic Communications Group

Holding back many organizations is out-of-date print technology that prevents the implementation of dynamic, personalized customer communications. Adopting KODAK VERSAMARK Printing Systems means that you can eliminate preprinted forms and all the costs associated with them. You eliminate the time lost to stock changes and the waste from out-of-date stock. TransPromo is the next paradigm shift in customer communications. We’ve written a collection of brochures and white papers to show you how you can use TransPromo to create your next generation of customer communications.

Brochure

The Kodak Versamark VX5000 Plus Printing System, comprised of reliable printheads and a choice of controller, gives you a powerful solution that can help your company profit from a competitive edge through full-page variability.

PDF:220KB

White Paper: Turn Satisfied Customers into Loyal Customers.

More than 80 percent of Americans and 75 percent of Canadians belong to some type of loyalty club or rewards program. Many belong to more than one. Each loyalty program has different goals. For some the goal is to reward high-value customers, while for others the goal is to hold onto customers who meet certain criteria.

PDF:466KB

White Paper: Raise the Relevancy and the Results.

Since the first retail credit card allowed revolving balances in 1958, the retail credit card business has been very competitive. Credit card lenders and others are extending their relationships with retailers, and the retailers themselves are expanding the use of private-label credit cards managed by large service providers that send statements to the credit card holders each month.

PDF:307KB

White Paper: Prolific or Personalized? The Difference Spells Success.

Financial-services companies are prolific printers. They create a wide spectrum of printed matter that may be targeted to current customers, prospective consumers, broker-dealers, agents, business customers, other financial institutions or regulatory agencies. There are statements and bills, regulatory notifications and confirmations, as well as a wide variety of marketing offers intended to cross-sell and upsell services and products.

PDF:325KB

White Paper: Making a Statement with Transpromo Communications

Utility companies around the world and in the U.S. have already adopted many TransPromo techniques to enhance their customer communications. Whether it is community events, maintenance plans or co-operative marketing offers, using what you already know about your customers to showcase targeted and customized information enables you to build closer relationships.

PDF:419KB

White Paper: Keep the calls coming with personalized statement messaging

Using TransPromo techniques, you can protect your revenue base from erosion and enhance revenue streams with existing customers. These techniques make it possible to look at the billing statement real estate with a new eye to flexible marketing messaging to more discrete demographics, and working in sync with your mass market programs to ensure consistent messaging.

PDF:200KB

White Paper: Build Better Relationships and a Better Business.

Insurance companies are in constant communication with current customers and prospective customers. To access all that TransPromo has to offer, the insurance industry requires access to good customer data, excellent document design and the ability to print dynamically formatted color text and images. It also requires coordination with the marketing organization, to define marketing offers that are relevant to specific types of customers.

PDF:270KB