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A follow-on to Extreme Marketing Success – The Story of Variable Data Printing, Getting Personal – Direct Marketing Practices That Deliver takes the viewer to the next step of what questions to ask, how to acquire and mine data successfully, testing strategies, what kinds of different technologies are available, and how to measure and report success. New, in-depth case studies are included, with expert advice from thought-leaders from Clemson University, Kodak, DMA, Campbell-Ewald, the USPS, Caterpillar, Pizza Hut, AT&T, Nimblefish, JFM Concepts, and Hawkeye.

See the preview above - order your free copy today 

What is VDP anyway and why should I care to order a DVD about it? VDP stands for variable data printing, also known as personalized print. It is a powerful tool that enables marketers to attract the attention of their target audience. It can range from simply including the customers' name in the graphics of a direct mail piece to using data intelligently to create a unique piece tailored for each individual in your database (images and text can change depending on the demographics of each individual). This DVD can help you understand the power of variable data printing, hear some real life success stories, and takes you through the major steps of what kinds of data are required and how to build a successful data-driven marketing campaign.

What is VDP anyway and why should I care to order a DVD about it? VDP stands for variable data printing, also known as personalized print. It is a powerful tool that enables marketers to attract the attention of their target audience. It can range from simply including the customers' name in the graphics of a direct mail piece to using data intelligently to create a unique piece tailored for each individual in your database (images and text can change depending on the demographics of each individual). This DVD can help you understand the power of variable data printing, hear some real life success stories, and it takes you through the key steps needed to create a successful campaign. Anyone looking to get a higher return on their marketing investment should want to see this DVD.

Topics include:

• Creating a Campaign
• Acquiring Data
• Personalized URLs (a.k.a. “Purls”)
• Data Mining
• Testing
• The Mailpiece
• Best Practices & Advice